Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Apple not giving the iPhone 16 this one crucial feature is another example of its worst habit
A 60Hz display verges on unacceptable for a modern flagship phone, but the iPhone 16 and iPhone 16 Plus are stuck with this ancient refresh rate.
These could be the specs of the iPhone 17 – including the new iPhone 17 Air model
The new model is going to be slimmer than the others, and may only have one camera around the back.
iOS 18.1: 5 new features to expect, including Apple Intelligence and iPhone Mirroring
iOS 18.1 is due to release later this month, so we’ve rounded up five of the most exciting rumored features.
Apple expands Business Connect tools to help firms stay in touch with customers
Apple’s Business Connect offers even more ways for customers to determine if a business is genuine.
Apple Pay added new ways to pay, like card rewards and installment plans
Finally, see how many points you have and what they're worth!
Having issues with macOS Sequoia pop-ups? Apple is working on it but there’s a fix now
macOS Sequoia users are dealing with yet another problem, this time being buried under endless pop-up notifications.
I've used Apple Intelligence Writing Tools for months and it has seriously improved the Notes app - here's how to use it
Apple Intelligence Writing Tools is fantastic in the Notes app, here's how to use it.
Apple fixes bug breaking security software – but this Mac VPN remains vulnerable
ExpressVPN said the macOS Sequoia update "has not resolved Apple service issues"
